Who didn’t eat all your pies? I was recently asked by a PL Club, with some notable rivalries, whether there is any evidence that if a brand sponsors one club, supporters of rival clubs then refuse to buy that brand?
With the end of 2020 just days away, we ask Gary Linke of
The Missing Linke to list his favourite new brand partnerships of the year and
shed some light on these deals in what has been a challenging year.