Top 10 Partnership Deals 2025
Now in its 6th year, the Gary Linke – AKA The Missing Linke – lists his own personal favourite new deals and brings some less notable alliances to the fore and looks to highlight some creative thinking.
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Top 10 Partnership Deals 2024
Now in its 5th year, the Gary Linke – AKA The Missing Linke – list of his favourite deals replaces the Radio Times as essential reading over the Christmas period.
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Top 10 Partnership Deals 2023
Now in its 4th year, Gary Linke’s, AKA The Missing Linke’s list of his favourite deals across the year is becoming more established than some partnerships!
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Top 10 Partnership Deals 2022
Now in it’s 3rd year, Gary Linke’s, AKA The Missing Linke’s list of favourite deals will provide an amusing antidote to the pessimists who believe that sponsorship may have had its day and the market will come crashing down!
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Football Club Rivalries and Sponsorship – Should Brands take any notice?
I was recently asked by a PL Club, with some notable rivalries, whether there is any evidence that if a brand sponsors one club, rival fans choose not buy that brand?
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Top 10 Partnership Deals 2021
After the success of the inaugural 2020 Top 10 partnerships, we welcome back Gary Linke to list his favourite new brand partnerships of the year and provide his own take on why they stood out?
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Deal or “No Deal” Volume 2 –
How partnerships happen?
I have been genuinely surprised by the positive reaction to my first blog, especially on Linked In and Twitter. I was contacted by a few people who I didn’t even know who had achieved a lot in the sports industry.
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Top 10 Partnership Deals 2020
With the end of 2020, days away, we thought we would ask Gary Linke to list his favourite new brand partnerships of the year and shed some light on the deals in what has been a challenging year.
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Deal or “No Deal” Volume 1 –
What I’ve Learnt
Following my recent success with introducing Deliveroo to some football rights owners, I’m often asked how I have done it and how big sponsorship deals get done. So, here are a few of my experiences, lessons learnt and how things have changed?
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