You will acknowledge that appropriate partnerships can play a significant part within your marketing mix and can provide additional benefits to your employees and customers.

Whilst it can be a buyer’s market mistakes can happen in both property acquisition and during the sponsorship especially in activating and leveraging your rights.

The Missing Linke offers:

A recommendation of the type of sports and entertainment property that would achieve your brand objectives and fit into the overall marketing plan.

An assessment of appropriate UK and global opportunities available now and potentially in the future including the track record of the rights owner in working with brands.

Guidance on how to engage with the rights owners and the sales agencies appointed on their behalf to ensure that the brand obtains the best deal in terms of price, package and exclusivity.

Management of the process to, if necessary to appoint specialist activation agencies across several key areas including PR, experiential, event management, social media and digital applications.