France is the 2nd biggest market for Deliveroo and Paris is clearly the biggest city and has a reputation for both great food and wine and eating places. PSG are not only dominating French football and competing strongly in the Champions League but have established themselves as an innovative fashion brand that sets the trends, throughout France.
PSG’s Partnership lead agreed to meet Deliveroo’s General Manager of Europe in London to discuss Deliveroo’s ambitions and also in the knowledge that a major competitor to Deliveroo announced a major sponsorship with the French League for season 2019-20 that would include naming rights for season 2020-21.
Following an extensive pitch and immersion day at the PSG stadium, with Deliveroo’s retained global strategic consultancy, Octagon, discussions led to a multi-year partnership between PSG and Deliveroo. The Partnership went live in October 2019. The leading players, including Neymar JR, featured in the launch video with Deliveroo riders.
The plans for Deliveroo to deliver food in the stadium for 2020 are taking shape and a recent branded film was produced featuring a top French chef and the players preparing a meal.
View the launch video