25% increase in value versus
Background
Coca-Cola, the incumbent title sponsor were in their last season of their 3 year deal. The rights became available and I led the project to acquire a new title sponsor.
The Process
Through our relationship with the then Retail Marketing Director of npower, I was able to pitch the property with the support of the Commercial Director, formed several years before.
The Result
npower committed to a 3 year deal that represented a 25% increase in value versus the previous sponsorship. There was no agency fee paid by The Football League to secure the deal.
