Rights
Owners

Would you like to maximise
your revenue opportunities?

It is clearly a challenging period economically. Brands are now questioning the value of sponsorship with some leading properties going unsold. Today’s marketeers are also questioning whether traditional sponsorship rights packages and strong TV coverage are enough to persuade brand owners to invest in commercial partnerships.

A review of your properties, available research and sales collateral to ensure you have the tools required.

Project Management to obtain additional research required, a quality sales deck and appropriate rights packages.

Introduction of your property directly to my key contacts at targeted brands that are agreed in advance with you.

Assurance that leading media agencies, sponsorship consultancies and sales agencies will be made aware of your opportunities within their network of clients.

Assistance with face to face sales pitches to new partners or existing partners coming to the end of their contracts.

Assistance with negotiating of price and the final rights package to be delivered.

Brands

What can I provide
for brand owners?

You will acknowledge that appropriate partnerships can play a significant part within your marketing mix and can provide additional benefits to your employees and customers.

Whilst it can be a buyer’s market mistakes can happen in both property acquisition and during the sponsorship especially in activating and leveraging your rights.

 

The Missing Linke offers:

A recommendation of the type of sports and entertainment property that would achieve your brand objectives and fit into the overall marketing plan.

An assessment of appropriate UK and global opportunities available now and potentially in the future including the track record of the rights owner in working with brands.

Guidance on how to engage with the rights owners and the sales agencies appointed on their behalf to ensure that the brand obtains the best deal in terms of price, package and exclusivity.

Management of the process to, if necessary to appoint specialist activation agencies across several key areas including PR, experiential, event management, social media and digital applications.