Weetabix and the FA agreed a 3 year partnership that will commence from Q1 2021. The FA were delighted that the Weetabix brand would help promote girl’s football. Also millions of packs will be displaying the Three Lions during a period that will witness the Men’s Euros (2021), the Women’s Euros (2022) and the Men’s World Cup (2022). The partnership aims to double the involvement of girls football.

In early 2021, through further introductions to Get Me Media and Weetabix, the FA’s of Ireland, Northern Ireland, Scotland and Wales also concluded 2 year partnerships with Weetabix. These partnerships provide Weetabix with assets that can be used both individually and collectively throughout the UK and Ireland